Small Business in the US

NY launches Small Business Saturday to spur sales

Forbes |

In Brief...

New York is trying to help independent merchants by pioneering Small Business Saturday on the weekend between Black Friday and Cyber Monday - traditionally two of the busiest shopping days of the year.. Business owners who signed up get $100 worth of Facebook advertising, financed by American Express ( AXP - news - people ), which also promised $25 credit to 100,000 clients using their cards Saturday at small shops and boutiques.. "Black Friday is mostly for big stores, so it's nice to have an incentive to shop in your own neighborhood," said Kari Johnson, manager of Whisk, a cookware store with two venues, in Brooklyn and lower Manhattan. Word about Small Business Saturday was spread on Facebook and Twitter.. Matthew Slotkin, a Manhattan resident looking at Crawford's window display, said he wasn't aware of the campaign.

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